Best Image Size And Aspect Ratio
Understanding standard photo sizes and different aspect ratios – and what each size and ratio is commonly used for –
will help you pick the best stock photos for your marketing materials.
Common aspect ratios:
They just refer to how high the image is compared to how wide it is like these common sizes reflect:
- 1:1 ratio – perfect square format; used for social media, most commonly for Instagram posts and Facebook profile photos, and other mobile apps
- 3:2 ratio – rectangle; used for print photography (usually in photo paper) and common picture frame sizes
- 4:3 ratio – rectangle; used for television, camera, and desktop computer screens
- 16:9 ratio – wide rectangle; widescreen formats are used for video, slides, widescreen televisions, and most social media cover images. This is equivalent to a 1920 x 1080 aspect ratio, super popular as ultra HD resolution for video content.
16:9 Ratio Best Size:
1920 × 1080
1280 × 720
400 × 225
3:2 Ratio Best Size:
1920 × 1280
300 × 200
